Online-Marketing-Konzeption - 2019: Der Weg zum optimalen Online-Marketing-Konzept. Trends und Entwi
| Autor | Erwin Lammenett |
| 7121991652 | |
| Idioma | Germany - English |
| Terminal correspondiente | Android|iPhone|iPad|PC |
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B-to-B-Markenführung: Grundlagen - Konzepte - Best Practice
| Autor | |
| 4048064931 | |
| Idioma | Germany - English |
| Terminal correspondiente | Android|iPhone|iPad|PC |
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Request PDF on ResearchGate | B-to-B-Markenführung: Grundlagen – Konzepte – Best Practice | Einer der großen Herausforderungen – gerade im Business-to-Business-Branding – besteht darin ...
Request PDF on ResearchGate | B-to-B-Markenführung: Grundlagen - Konzepte - Best Practice | In diesem Buch beleuchten renommierte Wissenschaftler und erfahrene Praktiker aus verschiedenen ...
Buy B-to-B-Markenführung: Grundlagen - Konzepte - Best Practice 2., vollst. überarb. Aufl. 2018 by Carsten Baumgarth (ISBN: 9783658050962) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.
B-to-B-Markenführung Grundlagen - Konzepte - Best Practice. Herausgeber: Baumgarth, Carsten (Hrsg ... z. B. Maschinen- und Anlagenbau, Elektro-, Chemie-, Computer- und Automobilzulieferindustrie, alle zentralen Felder der B-to-B-Markenführung. Best Practice Beispiele von erfolgreichen B-to-B-Marken verdeutlichen die gelungene Umsetzung. In der 2. Auflage wurden alle Beiträge aktualisiert ...
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Einer der großen Herausforderungen – gerade im Business-to-Business-Branding – besteht darin, den Wert von Marken zu ermitteln. Zwar liegen zahlreiche diesbezügliche Vorschläge vor, die aber allesamt noch nicht gänzlich befriedigen können. Vor diesem Hintergrund ist es ein besonderes Verdienst
B-to-B-Markenführung Grundlagen - Konzepte - Best Practice (German Edition) by Carsten Baumgarth, Marco Schmidt, Jan Merkel, Frank Merkel, Tobias Donnevert, Christian Belz, Lars Binckebanck, Fritz Brandes, Hauke Wetzel, Christoph Burmann, Hans Bauer, Alexander Biesalski, Ralph Tunder, Christiane Springer, Anja Sohn, Holger Schmidt, Karsten Kilian, Stefanie Jensen, Uta Herbst, Moritz ...
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Best Practice Beispiele von erfolgreichen B-to-B-Marken verdeutlichen die gelungene Umsetzung. In der 2. Auflage wurden alle Beiträge aktualisiert. Neue Themen und Beiträge - wie u. a. Relevanz von B-to-B-Marken, Co-Creation, Technologiemarken, Employer Branding, Social Media oder auch Marketing Automation - kommen hinzu.
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Baumgarth, C.; Binckebanck, L. (2013): CSR-Markenmanagement – Markenmodell und Best-Practice-Fälle am Beispiel der Bau- und Immobilienwirtschaft. Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin), No 62. Google Scholar
